Synopsis

In The Brave New Masculine: Liberating Men to Heal, Restore, and Strengthen their Relationships with Women, Oriana Guevara presents her micro and macro-level view of the concerns that create the biggest barriers for men on their path to creating loving, fulfilling relationships with high-value women. These are views she uncovered while working with men in her coaching practice, and in her career in Human Resources and Higher Education Administration, Diversity & Inclusion and Social Justice on campus, including expertise and oversight on Title IX and gender equity programs. Her book makes the case for loving men back into an authentic relationship with themselves in order to improve their ability to attract the soul-mate relationships they desire, to love and relate to women successfully to lead fulfilling lives and relationships.

The challenge of The Brave New Masculine is based on the question, do you have the guts to step into who you really are as a man - at a soul level - and are you willing to experience discomfort to bring that forward, in exchange for the promise of a better future? It’s about empowering men to restore and strengthen their relationships with women by first healing their own personal and emotional wounds. This process starts with healing parental wounds, particularly the deeply-embedded mother wound. The mother wound is understood to be the trauma handed down from mother to children in patriarchal societies. This process results in generations of unmothered children, carrying stories of loss, rage, jealousy, shame, stifled creativity, and grief. Personal healing, which includes releasing trapped emotions from the subconscious, creates a ripple effect that can support men to deepen their relationships with their mothers, intimate partners, daughters, and female colleagues. The process of healing personal, emotional and parental wounds is kin to tilling the soil before planting seeds to cultivate the opportunity for self-love, forgiveness, and increased self-worth to manifest, replace unhealthy narratives about masculinity, and create happy and fulfilling relationships with women.

After a 10 year career in social justice, gender equity and inclusion with the prestigious, private liberal arts college, Rollins College, that included visibility and positioning as an expert on matters of federal Title IX legal compliance and gender equity on campus, Oriana Guervara became a visible advocate for diversity, social justice, and inclusion presenting relevant topics at national conferences for organizations such as the National Conference on Race & Ethnicity in American Higher Education, the National Association of Diversity Officers in Higher Education, Campus Prevention Network, and the ACPA Coalition for Women’s Identities, before launching her own men’s coaching and consulting practice.

Sales arguments

• I am currently working with an influencer in the men's work and in the relationship coaching space whom I have approached about writing the foreword - response is pending.
• My overall social following is in five-figures. I lead a MeetUp Group with over 700 members: Power Couples & Singles of Orlando. I am largely networked within the social justice, diversity & inclusion, and gender equity sector of the Higher Education community. I spent 13 years on a college campus and 4 years leading the colleges Title IX function and traveling to national conferences to speak about best practices for establishing gender equity on college campuses.
• I have 6 years of experience coaching, counseling, and mentoring men on issues of creating healthy interpersonal relationships, non-violence, personal values, and integrity.
• A 2008 article on Masculinities and Suicide from the British Psychological Society explained that, “the construction of masculinities is believed to be one of the most important factors influencing the way in which suicide is discussed, contemplated and enacted by men.
• According to the American Foundation for Suicide Prevention, in 2018, men died by suicide 3.5 times more often than women. In 2019, 90% of men who died by suicide had a diagnosable mental health condition at the time.

Similar titles

• The New Alpha Male: How to Win the Game When the Rules Are Changing, Lance Allred, Sounds True, 2020. Serves a similar audience, discusses a new paradigm for creating a new healthy masculinity. Offers a values-based perspective. The BNM will do the same while leading the reader to decide on their own set of values. Intention to support men to heal across 4 dimensions of relationships with women and girls is different. As is the social justice perspective to create non-violent communities by supporting men.
• The Mask of Masculinity: How Men Can Embrace Vulnerability, Create Strong Relationships, Live Their Fullest Lives, Lewis Howes, Rodale, 2017 - Serves a similar audience, discusses a new paradigm for creating a new healthy masculinity. The BNM will do the same while leading the reader to decide on their own set of values. Supporting men to heal across four dimensions of relationships with women and girls is different. Social justice perspective to create non-violent communities by supporting men work is new.
• To Be A Man: A Guide to True Masculine Power Robert A. Masters, Sounds True, 2015 - Serves a similar audience, discusses a new paradigm for creating a new healthy masculinity. The BNM will do the same while leading the reader to decide on their own set of values. Support men to heal across four dimensions of relationships with women and girls is different. Social justice perspective to create non-violent communities by supporting men's emotional healing and healthy masculinity is new.

Audience

Ambitious, successful, conscious, high-performing, men who value personal development and improved relationships with women in their personal and professional lives and/or want to attract/keep a soul-mate relationship. A secondary audience is women in relationships with men who are struggling in their relationships with women. Women who want to learn how to support the personal growth and support the men in their lives.