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Neal Schaffer

Neal Schaffer

Neal Schaffer has helped brands with their influencer marketing and as an influencer. He's a leading business author and keynote speaker on social media marketing, social selling, and social influence.

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Success! The Business of Influence sold 544 pre-orders by Dec. 13, 2018, was pitched to 88 publishers, and is in discussions with publishers.

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The Business of Influence

How anyone can tap their business into the influencer economy and achieve massive results.

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Business Self-help
Irvine, California
60,000 words
25% complete
33 publishers interested

Synopsis

Social media represents the convergence of information and communication, and with more people both communicating through and consuming information on social media, we are seeing a true democratization of information. While some still trust only the traditional media outlets, most of us are finding more and more resourceful information in the blogosphere and on social media itself.

The recent growth of visual social networks like Instagram and Snapchat has launched a new generation of influencers that are distinctly unique form their blogger, YouTuber, or even Twitter predecessors.

On the other hand, with social media becoming more and more a pay to play medium, businesses everywhere are trying to figure out how to scale their digital media in a more effective way. More and more businesses are realizing the value in what I have been calling "Leveraging the Other," or leveraging other social media users such as employees, brand advocates, or influencers to help push their social agenda forward.

Of these latest digital relationship marketing trends, nothing is more on the top of mind of executives, marketers, and other professionals than tapping into the influencer marketing ecosystem.

But how to begin, or become more efficient, at engaging with influencers?

How can marketers connect with the right people and increase product awareness by 10x? How do agencies make influencer marketing a core component of their client budgets and still get an ROI?  Who are these influencers and where can business owners or executives find them? Better yet, how do they connect with them in way that fosters long-term mutual growth and reach millions of relevant people in the process? 

Dale Carnegie wrote the manual on how to win friends and influence people, Robert B. Cialdini taught us that skills of persuasion lead to influence, and Mark Schaefer taught us how to leverage the ever-growing power of mega-bloggers and celebrities online. These ideas have withstood the tests of time and have taught millions of people how to become more relatable and gain real influence.

In The Business of Influence, Neal Schaffer explains why the digital era is now the influencer era, and how it now plays a significant role in spreading a message online. Readers will learn how to truly leverage influencers to share your message with millions of people for free, and how to rapidly expand your target audience around a single message or brand.

The truth is, most businesses still don’t understand influencers, influencer marketing, or how these relationships truly work. This is not about asking bloggers and public figures to share your content. It’s about how to get real people with real influence to endorse and actively promote your product or business to a target audience.

Neal Schaffer has been hired by several leading brands such as Microsoft and All Nippon Airways as an influencer. He also launched and managed influencer marketing campaigns on behalf of his agency clients. Neal is also a trusted and leading educator in the world of social media for business. No one is more qualified to help businesses leverage influencer marketing than Neal Schaffer, and this is the book that every business needs to read to plug-in to the influencer ecosystem.

Outline

Introduction

Part 1: 

Why Influencer Marketing

Today, everyone is a publisher, including businesses. And the rules of spreading a message to the masses have changed. This section describers why influencer marketing is trending upwards and which businesses are able to benefit from it the most.

Chapter 1 - The origins of influence in the modern world

Chapter 2 - How digital and social have expanded influence to the masses

Chapter 3 - Why Visual Social provides new challenges to businesses - and new opportunities to influencers

Part 2:

Who Is Influencing 

Influencer marketing must be a core component of your company's overall business objectives. In this section are case studies and real-world applications from those who are currently succeeding at it.

Chapter 4 - The Influencers

Chapter 5 - The Agencies that hire influencers

Chapter 6 - Brands that work with Influencers

Chapter 7 - The Tools that support the Influencer Marketing Ecosystem

Part 3:

How to Influence Millions of People

In the end, your goal is to increase your own influence with specific target audience. This section is how businesses can leverage influencer marketing to spread their message to millions of people. These strategies are also applicable to personal brands and people within organizations. 

Chapter 7 - Buy influence or influence the influencer?

Chapter 8 - Finding your True Influencers

Chapter 9 - Establishing relationships with Influencers

Chapter 10 - How to work with Influencers

Chapter 11 - Measuring your Influencer Marketing ROI

Final Thoughts: The Future of Influencer Marketing

Audience

As more brands incorporate influencer marketing campaigns into their overall marketing strategies, studies confirm that collaborating with social media influencers to produce, distribute, and promote sponsored content is now one of the most powerful ways for brands to reach consumers. Influencer marketing addresses today's disruptive advertising trends including declining television viewership, growing social media audiences, and increasing usage of ad-blocking technology.

To help brands and marketers make informed decisions about how to allocate valuable advertising resources, Neal Schaffer offers his unique experience working with top brands like Microsoft and All Nippon Airways, as well as small to medium size business.

New research says that 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. This is no surprise since audiences turn to social influencers more than ever to be entertained and informed.

  • 70 percent of teenage YouTube subscribers trust influencer opinions over traditional celebrities. (Source)
  • 51 percent of marketers say that video content produces the best ROI. (Source)
  • 86 percent of women turn to social networks before making a purchase. (Source)
  • 32 percent of US influencers who currently work with brands cite Facebook as the best platform, followed by Instagram at 24 percent. (Source)
  • 71 percent of consumers are more likely to make a purchase based on a social media reference. (Source)
  • 86 percent of the most-viewed beauty videos on YouTube were made by influencers, compared to 14 percent by beauty brands, themselves. Beauty video views have increased 65 percent year over year. (Source)
  • 57 percent of beauty and fashion companies use influencers as part of their marketing strategies, while an additional 21 percent are also planning to add this strategy to their campaigns in 2017. (Source)
  • 11.7 percent of US marketing budgets is devoted to social media, up from 3.5 percent in 2009. (Source)
  • US digital ad spending will hit $72.09 billion, about 37 percent of total ad spend. (Source)
  • On average, businesses generate $6.50 for every $1 invested in influencer marketing. (Source)

Stats prove that influencer marketing works:

Stats prove marketers and business will continue to spend more time on influencer marketing:

What does this say about the target audience for this book topic? Influencer Marketing touches upon the heart of Digital Marketing in today's mobile-first, social-first, and digital-first world. Every business, non-profit, and even government organization should be investing in Influencer Marketing by 2018 and will want to read this book.

On the other hand, the growing number of "side hustling" millenials and professionals who are looking to cash in on the influencer marketing trend are obvious readers for this book.

Finally, many business professionals and executives not related to the marketing function have heard the term "Influencer" without understanding its true meaning and significance in the business world. This book will help them decipher this new wold of influence marketing.

Author

Neal Schaffer is a global leader in guiding companies through their digital transformation. A social media strategy consultant, international keynote speaker, and professor of social media marketing and social selling at 3 different universities, Neal plans to publish his 4th book, The Business of Influence, next year and help every business leverage the potential of influencer marketing.

Promotion

Neal is backed by several of his business clients and industry partnerships. This book is for this audience of readers, coaches, clients and colleagues.

The combined social media following of Neal Schaffer and his brands (Maximize Social Business, Social Media Center of Excellence) are in the hundreds of thousands. He will establish awareness and relationships on these platforms to push this book into his extended network and target readership

Larger orders and corporate sponsors have come from pre-existing relationships and new ventures. These have also acted as distribution points for the book during preorders.

Neal's speaking engagements, influencer workshops, online videos and social media following are the main platforms with thousands of new and existing potential readers for this book.

Speaking engagements - Large social media and marketing conferences, client engagements, university teaching

LinkedIn followers -37,000+

Twitter followers - 245,000+

Facebook followers/group members/fans - 18,000+

Instagram followers - 18,000+

Pinterest followers -29,000+

Email subscribers - in the tens of thousands

Endorsements from previous book (reviews) - 

"Looking for a smart social media strategy? If so, look no further. Schaffer's Maximize Your Social provides a clear and effective road map that'll help your business thrive in an ever changing social world."
—Michael Stelzner, founder, Social Media Examiner and host, Social Media Marketing podcast; author of Launch

"Maximize Your Social provides an awesome framework for creating a powerful presence on LinkedIn, Facebook, Twitter, Pinterest, and really ALL social media sites. You will love the pragmatic, step-by-step tactics as well as the comprehensive and creative strategies. Get this book today, not tomorrow!"
—John Haydon, author of Facebook Marketing For Dummies

"Neal Schaffer is the real deal. He's proven that social media can work for real business, and in Maximize Your Social, he provides the playbook. It's a logical, realistic, clear-eyed recipe for doing social right."
—Jay Baer, bestselling author of Youtility and The NOW Revolution

"Maximize Your Social is straightforward, simple, and superb. Two 'Likeable' thumbs up!"
—Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business

"I've been working in social media for seven years, and there's just about nobody in the business that I'd feel comfortable leaving alone with a client but Neal Schaffer. He gets the business case, the strategy, and the tactics—enjoy this primer of straight-up social media advice."
—Adam Metz, The Social Concept and Firespotter Labs

"Neal has been a social media leader for years. With this book, he takes all of us again to the bleeding edge of how to survive in today's world with a social strategy that actually works. This should sit on every CMO's bookshelf."
—Leo Widrich, CMO/cofounder at Buffer

Competition

1. How To Win Friends and Influence People 

By Dale Carnegie. Published by Simon & Schuster (September 2, 1981)

Designed to get you out of a mental rut, give you new thoughts, new visions, new ambitions. Enable you to make friends quickly and easily. Increase your popularity. Help you to win people to your way of thinking. Increase your influence, your prestige, your ability to get things done.


2. The Art of Influence: Persuading Others Begins With You

By Chris Widener. Published by Crown Business (July 8, 2008) 

From Chris Widener, the author of the breakout bestseller The Angel Inside, comes an inspiring new parable on the power of influence. The Art of Influence will make you think twice about everything you've ever learned about influence. As Chris Widener’s inspiring story reveals, it’s not something you "do" to other people but rather something that starts with how you shape and transform your own life. Forget about manipulation and slick fast-talking; The Art of Influence teaches that your ability to influence others begins from within.


3. Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

By Mark Schaefer. Published by McGraw-Hill Education; 1 edition (March 16, 2012)

Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through: In-depth explanations of the sources of online influence—and how they can work for or against. Interviews with more than 50 experts, including tech blogger Robert Scoble, Influence author Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. Penn


4. Influence: The Psychology of Persuasion

By Robert B. Cialdini PhD. Published by HarperCollins e-books; Revised edition (May 28, 2009)

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.


5.The Art of People:  The 11 Simple People Skills That Will Get You Everything You Want

By Dave Kerpen. Published by Crown Business (March 15, 2016).

Dave teaches what it takes to win success and influence. Some people think that in today’s hyper-competitive world, it’s the tough, take-no-prisoners type who comes out on top. But in reality, argues New York Times bestselling author Dave Kerpen, it’s actually those with the best people skills who win the day. Those who build the right relationships. Those who truly understand and connect with their colleagues, their customers, their partners. Those who can teach, lead, and inspire. In a world where we are constantly connected, and social media has become the primary way we communicate, the key to getting ahead is being the person others like, respect, and trust. Because no matter who you are or what profession you're in, success is contingent less on what you can do for yourself, but on what other people are willing to do for you.

33 publishers interested Express interest
Career Press logo Career Press

Career Press was founded in 1985 as a niche publisher of targeted career directories. Today, Career Press boast an active, strong-selling backlist of nearly 1,000 titles. We have helped millions of job seekers, businesspeople, and consumers of all ages with the practical, helpful information they need. Our philosophy has remained constant since our founding: we publish the highest-quality books on topics most needed in the marketplace, written by established, credentialed, media-savvy professionals. IN 2017, Career Press became part of the Red Wheel/Weiser family of publishers.

At Career Press, we publish general non-fiction that addresses real, practical human needs. Our useful, accessible, "how-to" books reach a broad market of average Americans - people grappling with universal issues relating to job-hunting, career management, education, money, and personal goals.

In addition to being practical and useful, the Career Press books are entertaining and easy to digest, making them terrific sellers. Over the years, Career Press has developed a knack for identifying and developing popular topics, then successfully promoting those titles through publicity and marketing efforts. Career Press titles can be found on the shelves of chain and independent bookstores, drugstores, warehouse clubs, and other retail outlets around the world; for example, Career Press business titles are featured in FedEx Office and Office Depot locations.

Traditional publisher

Business, Health, History, Lifestyle, Mind & Body, Professional, Religious, Self-Help, Travel

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Blooming Twig logo Blooming Twig

BLOOMING TWIG is an award-winning boutique publishing house, media company, and thought leadership marketing agency. Based in New York City and Tulsa, we have represented and re-branded hundreds of thought leaders, published more than 400 titles in all genres, and built up a like-minded following for authors, speakers, trainers, and organizations with our bleeding-edge marketing strategies.

Since 2005, at Blooming Twig, we have been building our profile as the little literary engine that could, ignoring fads and sticking with work that has depth and the power to make a difference. Now our company’s trademark phrase “books that matter” has become the name of our Thought Leadership Marketing Agency: M8R, and we have expanded our desire to assist motivated individuals and organizations with vision to extract their intellectual property, make more significant profit, and change the world.
Our company shares the same brash, ethical, and DIY ideals that revolutionized popular music in the early 1990’s. Blooming Twig was founded by Kent Gustavson PhD, with the empowering notion that authorship isn’t just for the elite or the privileged. Blooming Twig is about giving the people with something to say (“thought leaders”) a platform, walking its clients up to their own influencer pulpit, and making sure there is a like-minded crowd assembled to hear the meaningful message.

Our writing, editing, and marketing team is made up of a domestic and international roster of experts, and our secretive methods proudly eschew the use of any hard-selling or “black hat” practices. Our ultimate goal is to be the amplifier for amplifiers; we like to say, Let us be the bass player to your Hendrix.

The material we release is definitely diverse, but what our authors share is a deep desire to change the world. Our authors feel transformed through the writing of their books, and their books in turn change people’s lives. That gets us out of bed every morning.

Independent publisher

Business, Children's, Cookbooks, Fantasy, Health, History, Journalism, Lifestyle, Literary Fiction, Memoirs, Mind & Body, Mystery, Politics, Professional, Religious, Sci-Fi, Science, Self-Help, Sports, Technology, Thriller, Travel, Young Adult

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Blue River Press logo Blue River Press

Blue River Press released its first book in the spring of 2004. Today we have more than one hundred books and eBooks in print on the subjects of sports, health, fitness, education, games, popular culture, travel, and more.

Our books have been recognized with awards and national and regional review attention. We have had many titles reach Nielsen BookScan category top 50 status in retail sales, illustrating that readers have responded by purchasing Blue River Press titles.

Our distributor, Cardinal Publishers Group, has placed our books in chain and independent book retailers, libraries of all sorts, mass-merchant retailers, gift shops, and many specialty retail and wholesale channels.

Independent publisher

Business, Health, History, Lifestyle, Literary Fiction, Memoirs, Mind & Body, Professional, Science, Self-Help, Sports, Travel

Worldwide

Karen McDermott logo Karen McDermott

Here at Karen McDermott, we work with an elite group of author-speakers who in addition to writing inspiring books, give extraordinary keynote speeches and talks. Every single one of our authors has a unique message to share and a wealth of knowledge to impart with their audience.

Independent publisher

Business, Health, History, Journalism, Lifestyle, Memoirs, Mind & Body, Professional, Sci-Fi, Science, Self-Help, Travel

Worldwide

Koehler Books logo Koehler Books

Our team of dedicated professionals at Koehler Books promises you a holistic publishing experience where you'll receive our full attention, collaboration and coaching every step of the way. We also offer you tremendous value, worldwide distribution channels and superior marketing guidance. Köehler Books offers both hybrid and independent publishing. Our authors span nearly every continent and every region and state in the US. We re a large Indie published based in Virginia Beach, Virginia. Our authors are consistently recognized nationally and globally for their work. Our titles are broad based and include nearly every major non-ficiton and fiction genre.

For more information visit our Publishizer Author page: http://www.koehlerbooks.com/publishizer-authors/

Independent publisher

Business, Fantasy, Health, History, Journalism, Literary Fiction, Memoirs, Mind & Body, Mystery, Politics, Professional, Sci-Fi, Science, Self-Help, Sports, Technology, Thriller, Travel

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Management Impact logo Management Impact

Publishing company of award winning management books. Based in the Netherlands. We publish in English and in Dutch. Check out our award winning book that started on Publishizer: The Corporate Startup (https://thecorporatestartupbook.com)
Management Impact is part of Vakmedianet, the leading B2B-publishing company in the Netherlands

Independent publisher

Business, Professional

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Morgan James Publishing logo Morgan James Publishing

Morgan James Publishing has revolutionized book publishing—from the author’s standpoint.

Morgan James teaches authors strategies to leverage their books and grow their businesses—adding value while staying out of the way.

Regularly ranked by Publishers Weekly as one of the fastest growing publishers in the nation, Morgan James is reported to be “the future of publishing.”

Independent publisher

Business, Health, Journalism, Literary Fiction, Professional, Religious, Self-Help, Technology

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Motivational Press logo Motivational Press

At Motivational Press, we believe in making a difference in the lives of others and contributing in any way that we can to help our clients get their message to the world. Motivational Press is the top publisher today in providing marketing and promotion support to our authors. Our authors get favorable rates for purchasing their own books and higher than standard royalties.

Independent publisher

Business, Health, Journalism, Lifestyle, Mind & Body, Politics, Professional, Self-Help, Sports, Travel, Young Adult

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Sunbury Press, Inc. logo Sunbury Press, Inc.

Sunbury Press, Inc., headquartered in Mechanicsburg, PA is a publisher of hard cover, trade paperback and eBooks featuring established and emerging authors in many categories. Sunbury's books are sold through leading booksellers worldwide.

Independent publisher

Business, Cookbooks, Fantasy, Health, History, Journalism, Lifestyle, Literary Fiction, Memoirs, Mind & Body, Mystery, Politics, Professional, Religious, Romance, Sci-Fi, Science, Self-Help, Sports, Technology, Thriller, Travel, Young Adult

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Sun Marketing logo Sun Marketing

Sun Marketing has been publishing books and articles and consulting in Marketing since 1993.

Independent publisher

Business, Professional, Travel

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Addicus Books, Inc. logo Addicus Books, Inc.

At Addicus Books, we are dedicated to producing high-quality nonfiction books. One of our areas of focus is consumer health titles, and we continue to develop our growing line of books. In addition to growing our line of health books, we are also developing other nonfiction lines.

Hybrid publisher

Business, Health, Memoirs, Mind & Body, Politics, Professional, Self-Help

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Anaphora Literary Press logo Anaphora Literary Press

Anaphora Literary Press was started as an academic press with the publication of the Pennsylvania Literary Journal (PLJ) in 2009. In the Winter of 2010, Anaphora began accepting book-length submissions. Anaphora has now published over 240 creative and non-fiction books. Jere Krakoff’s novel, Something is Rotten in Fettig, is a finalist in the 2016 Foreword Indies: Humor (Adult Fiction) competition. John Paul Jaramillo’s collection of short stories, The House of Order, received an honorable mention in Latino Literacy Now’s Mariposa Best First Fiction Book Award. Professors have used Anaphora’s books in their courses. Most Anaphora writers scheduled readings, and several have booked top venues like Barnes and Nobles, AWP, and major libraries. Stories about Anaphora’s books have been featured in national newspapers and on major network broadcasts across the world. PLJ and CCR have published interviews with best-selling and award-winning writers such as Geraldine Brooks and Larry Niven, as well as interviews with the winners of the Sundance and Brooklyn Film festivals. Anaphora has exhibited its titles at SIBA, ALA, SAMLA and many other international conventions. Services include book trailers, press releases, merchandise design, book review (free in pdf/epub) submissions, YouTube book trailers, proofreading, formatting, design, art creation, and dozens of other components included in the basic package. Anaphora has a full CS6 Suite, Movie Studio 14 Suite, Corel Painter 2017 and other advanced software and hardware capabilities. This video describes Anaphora's services: https://youtu.be/92D-qQ4itAs. Replies with a decision on submissions within 24 hours. Books can be designed, setup, etc. in a couple of days if the author has a tight deadline, or can be edited for a month and then set on a 6 months pre-release delay for reviews, depending on the author's individual preferences. I create three editions of each title: hardcover, softcover and ebook, which are printed in UK, US and AU, and ship worldwide.

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BrightFlame Books logo BrightFlame Books

Are you a professional who is struggling to stand out in an increasingly crowded market? Are you ready to take your place as a leader in your industry? BrightFlame Books was set up with one key purpose: to help experts like you get your message out into the world, increase your impact, and ultimately, grow your business.

Our vision is simple: to create lasting transformational change in the world through you, our author-experts.

The brainchild of six-time international bestselling author Rob Cuesta, BrightFlame books focuses on titles in the areas of business, entrepreneurship, personal development, success psychology and mindset, health, and lifestyle.

Wherever you are in your publishing journey, we can support you.

1) If you’re just starting out, with a concept for a book but struggling to turn it into a manuscript—either because you lack time, you’re “not a writer,” or for some other reason—our collaborative writing approach pairs you up with a professional co-writer who will become your partner in taking the ideas in your head, ordering and arranging them, and creating the book you’ve been dreaming of writing.

2) If you’ve finished your manuscript and you need help in getting it published then, as a full-service publisher, we transform your draft manuscript into a beautiful finished book. Our editors edit and polish your words, then our creative team turns it into a professionally designed finished product, inside and out, that presents you as the thought leader and industry leader you are.

3) Once your book is published, as a marketing consultancy we specialise in turning you into a bestselling author by orchestrating launch campaigns to drive sales and awareness of your book internationally, and creating book-based lead generation and client acquisition campaigns that turn your book into a powerful business development tool.

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Elite Online Publishing logo Elite Online Publishing

Write, Publish & Market Your Book to Build Your Business & Brand. Author Joshua Evans, Went from a Salesman to a # 1 Bestselling Author & paid Speaker making $12,000 per speech. Become a Bestseller! Over 50 Authors have become #1 Bestsellers with Elite Online Publishing. Owners Melanie Johnson & Jenn Foster are both 10x Bestselling authors and have published over 1700 books authored under their own imprint on Amazon. We are experts at MARKETING your story.

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Canada, The Bahamas, United States

Emerald Lake Books logo Emerald Lake Books

We help positive people gain the clarity and platforms necessary for their voice to be heard. We provide every service an author needs to build their business using a highly-leveraged book.

Yes, you could take the time to find an editor, cover designer, layout designer, distributor, publicist, marketing team, web developer, and branding team yourself. But isn’t your time more valuable than that?

No matter where you are in your publishing journey, if you want to grow your business through the power of a strategically designed book intended to meet specific goals, look no further. We're here to help!

Hybrid publisher

Business, Health, History, Journalism, Lifestyle, Memoirs, Mind & Body, Mystery, Professional, Science, Self-Help, Technology, Travel

Worldwide

Happy About logo Happy About

Through our imprints and series, we've published over 800 books. Happy About and Super Star Press are for traditional books, 42 Rules is comprised of 42 five hundred-word articles and THiNKaha is comprised of 140 bite-sized quotes and seven blog posts. Our goal with all of our imprints and series is to make the author happy and achieve their goals.

A book is an asset that should be used by the author to drive more business. Whether that's speaking, consulting or selling more product, a book is designed to make you the recognized expert in your space...to help you be the thought leader.

Our job is to focus on the backend infrastructure and mechanics of publishing while you focus on marketing both your book and your brand. It's a partnership that we enjoy having with hundreds of authors and will share the best tools, techniques and processes we know to help you be successful. Part of publishing with us includes the creation of an AHAbook on AHAthat which is a great way to have your content amplified in social media.

Hybrid publisher

Business, Health, Journalism, Lifestyle, Mind & Body, Politics, Professional, Self-Help, Technology

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HigherLife logo HigherLife

We want to help you share your story with the world! Whether you are looking to grow your business, extend your audience, or more effectively connect with your donors and potential customers, sharing your story in a creative, compelling, and authentic way can dramatically improve your impact and results.

As a publishing company, we offer a full-service, collaborative publishing model that offers you the benefit of our nearly 50 years of experience in the industry. In HigherLife, you have a capable partner in the superior development, design, and packaging of your story.

As a marketing company, we specialize in creating custom-built strategic marketing plans for individuals and organizations, businesses, and brands aiming to define core questions and identify good-sense tactics to extend your story in compelling ways.

As a coaching and consulting company, we work with corporations, small businesses, and charitable organizations in specific industry and market segments to help them more compellingly connect with their core audience. Our programs combine strategy development, marketing, consulting, branding, publishing, video, and new technologies all working together to help you generate more response and results from the people you want to reach, whether you are selling a product, looking to increase donations, create awareness, or offering a service.

Hybrid publisher

Business, Children's, Cookbooks, Health, History, Journalism, Lifestyle, Literary Fiction, Memoirs, Mind & Body, Politics, Professional, Religious, Science, Self-Help, Sports, Technology, Young Adult

Worldwide

Isabella Books logo Isabella Books

We are the publisher that others are striving to emulate because we are the most author-friendly publishing house in America ! When you become part of the exclusive Isabella Media Inc team, here are a few things you can expect:

Beautiful custom cover designs created specifically for your book.
Professional editing and text layout and registered ISBN provided.
Book is set up for nationwide distribution through our hand-picked distributors.
Author is assigned a personal marketing representative who follows a marketing plan for every book which includes sending press releases, book signing requests to bookstores, and monitoring availability of the book at all times, as well as assisting with speaking engagements and public appearances. The marketing representative is the author’s personal contact for any marketing requests and on-going needs.
Isabella Media Inc does not charge a fee for publishing and absorbs all the cost of production and distribution of a book we accept.
Book can be produced in paper format, audiobook format and eBook format. eBooks are quickly gaining popularity as technology now allows you to read books on your smart phone, tablet, computer or a stand-alone eBook reader.
Our staff will create and host a website (if part of your marketing plan) for the life of the book.
Book is available for sale on Amazon.com, BarnesAndNoble.com, many other websites as well as available to 39,000 retailers, schools and institutions.

Hybrid publisher

Business, Children's, Fantasy, Health, History, Journalism, Lifestyle, Literary Fiction, Memoirs, Mystery, Novella, Politics, Professional, Religious, Romance, Sci-Fi, Science, Self-Help, Sports, Technology, Thriller, Young Adult

Canada, United States

Mascot Books logo Mascot Books

We are a full service book publishing company that works closely with independent authors in every phase of writing/editorial, book production, book marketing, and book distribution. Our roster includes bestselling authors who have previously traditionally published, first time authors, and authors at various levels in between.

What separates Mascot is our hands-on approach to publishing. We work closely with each author in all phases of the publishing process. Mascot authors benefit from our industry experience, connections, and our commitment to keep up with the latest trends in the ever-evolving world of publishing.

Hybrid publisher

All categories

Next Century Publishing logo Next Century Publishing

Next Century Publishing is a world leader in book publishing, book marketing, and providing authors with the best platforms for success. NCP is a cutting-edge publisher that refuses to accept the status quo. Our mission statement is to change the way people write, read and experience books!

The game has changed, and today’s authors have more choices than ever. NCP utilizes the latest in social media and technology to increase readership, book sales, and bottom-line profits for its authors. The company is truly unique in that both independent publishing and full-royalty publishing are offered under one label. NCP is already being recognized for its innovations in marketing, social media, and media awareness.

As a wholly owned subsidiary of http://ReadersLegacy.com, our authors benefit from added training and exposure on the publishing industries fastest growing community of avid readers, authors and publishers.

Next Century Publishing is also launching several web-based campaigns aimed at disrupting and reinventing the mammoth publishing world, while bringing greater value to our authors.

Hybrid publisher

Business, Cookbooks, Health, History, Journalism, Lifestyle, Literary Fiction, Memoirs, Mind & Body, Politics, Professional, Religious, Science, Self-Help, Sports, Technology, Travel

Texas

Panoma Press logo Panoma Press

A hybrid independent publisher of non-fiction books, specializing in business and self-help.

Hybrid publisher

Business, Health, Lifestyle, Memoirs, Mind & Body, Professional, Self-Help

Worldwide

Prodigy Gold Books logo Prodigy Gold Books

The History
Prodigy Publishing Group was founded in 2009 and has been steadily publishing distinguishable trade paperback fiction since. Its flagship imprint Prodigy Gold Books is spearheading its journey with a fall 2017 line up that includes four novels by four authors sure to delight readers. Prodigy Gold Books is dedicated to publishing a variety of must-read books on a wide array of topics and genres.

The Mission
Our mission is to showcase established voices and to introduce emerging new ones—both fiction and nonfiction genres.

Hybrid publisher

All categories

Worldwide

typed logo typed

Publisher from Switzerland that offers publishing services in the german speaking markets.

Hybrid publisher

All categories

Worldwide

1106 Design, LLC logo 1106 Design, LLC

Dear Author,

Congratulations on writing your book!

Options abound in today's publishing world, and it can be difficult to tell the difference between traditional publishers, hybrid publishers, subsidy publishers, and self-publishing companies.

1106 Design offers independent publishing as it was initially intended, with you, the author, as the publisher. We don't publish your book, you do, and we'll show you how with our signature hand-holding at every step.

We offer publishing-house-quality manuscript editing, cover design, interior design and layout, proofreading, eBook formatting, author websites, and book marketing assistance, to help you produce a beautiful, market-ready book. Then we'll help you obtain printing and distribution in your name, so 100% of the proceeds are paid directly to you.

Work with us, and you'll retain complete control of the creative process, your design files, and your revenue stream, and your book will be available for sale in a matter of months.

Here's a price summary of our most popular services for books 50,000 words and under:

Cover Design starting at $715
Interior Layout with Proofreading starting at $1,390
Copyediting: $33 per thousand words
Ebook Formatting starting at $590

You can find the prices for all our services here:

https://1106design.com/services/

Is it worth it? Click the links below to view our cover and interior design samples and customer reviews to decide for yourself:

http://1106design.com/samples/

http://1106design.com/customer-reviews/

If you would like a custom quote, please email your completed manuscript to [email protected] and let us know which services you need. Don't worry; we won’t share your manuscript with anyone else.

Questions? We'll be happy to talk to you. Please use this link to choose a convenient time:

https://calendly.com/1106design/talk-with-michele/

At 1106 Design, we love helping authors create great books! We hope to hear from you soon.

Sincerely,
Michele DeFilippo
Owner

Service publisher

All categories

Worldwide

Atmosphere Press logo Atmosphere Press

Atmosphere Press is an independent full-service publisher for books in genres ranging from non-fiction to fiction to poetry to children's picturebooks, with a special emphasis on being an author-friendly approach to getting a book into the world. We're professional, honest, and kind. Learn more about what we do at Atmosphere’s website, atmospherepress.com.

Service publisher

All categories

Worldwide

Authors Unite logo Authors Unite

Authors Unite has helped 250+ authors become profitable bestsellers and grow their businesses.

Check out some of our success stories here: http://authorsunite.net/wall

If you want us to publish and launch your book for you, apply here: https://authorsunite.net/success

We look forward to working with you!

Tyler & The Authors Unite Team

Service publisher

Business, Children's, Cookbooks, Fantasy, Health, History, Journalism, Lifestyle, Literary Fiction, Memoirs, Mind & Body, Mystery, Politics, Professional, Religious, Romance, Sci-Fi, Science, Self-Help, Sports, Technology, Thriller, Travel, Young Adult

Worldwide

Bookmobile logo Bookmobile

Based in Minneapolis, Minnesota, Bookmobile provides book printing, graphic design, and other resources to support book publishers in an ever-changing environment. Superior quality, excellent customer service, flexibility, and timely turnarounds have attracted nearly 1,000 satisfied clients to Bookmobile, including trade houses, university presses, independent publishers, museums, galleries, artists, and more.

Service publisher

Business, Children's, Cookbooks, Fantasy, Health, History, Journalism, Lifestyle, Literary Fiction, Memoirs, Mind & Body, Mystery, Politics, Professional, Religious, Romance, Sci-Fi, Science, Self-Help, Sports, Technology, Thriller, Travel, Young Adult

Worldwide

Colborne Communications logo Colborne Communications

Colborne Communications is a professional editing and publishing services company based in Toronto. Since 1977, we have been providing editing, writing, proofreading, indexing, and research services to a variety of individual, corporate, and government clients, including all of Canada's major publishers.

Service publisher

Business, Children's, Cookbooks, Fantasy, History, Journalism, Lifestyle, Literary Fiction, Memoirs, Mystery, Novella, Politics, Professional, Romance, Sci-Fi, Science, Self-Help, Sports, Technology, Thriller, Travel, Young Adult

Canada

Gladiator Publishing Company logo Gladiator Publishing Company

Gladiator Publishing Co. has held a reputation in the Literary Industry for nearly 100 Years as a Writer-Loyal company. Nearly 100-years later, Gladiator Publishing Company still maintains that strong characteristic. We place our Authors publications first and foremost. You may hear many other "Publishing entities" state that they are "the first" to do this or the "originator/pioneer" of that. If everyone is using the same marketing, promotional, and advertising pipelines what makes them so original?

As the proud recipients of six-awards in 2018 for our innovative marketing techniques, media outreach, extremely low budget compared to the Global Industry Standard (72-83% cheaper), and an Author-inclusive style, it is no wonder we are the #1 Requested Publishing Service on the East Coast. We are staffed with industry-specific professionals that are dedicated to market and brand development.

Full Editing Services (substantive, copy, formatting, proofreading, story flow, line) are INCLUDED in the price. No hidden fees, no extra cost for something that Publishing Services should be more than happy to provide to benefit the manuscripts success. The industry has turned toward greed and away from literature. It's sick and inappropriate, it's ok to agree, they know it too.

Maintain 100% of your royalties in all formats.
Maintain 100% of your Copyrights, Intellectual Property, and Creative Control.

You be the Author and we'll be the Publisher.

Happy Writings!!

Service publisher

All categories

United States

Happy Self Publishing logo Happy Self Publishing

We have helped 250+ authors to get their books self-published, hit the #1 position in the Amazon bestseller charts and also establish their author website & brand to grow their business. And the best thing is, we do all this without taking away your rights and royalties. Our publishing packages start at $699! Let's schedule a call to discuss the next steps in your book project: www.happyselfpublishing.com/scheduler

Service publisher

All categories

Worldwide

Leaders Press logo Leaders Press

Leaders Press is a USA Today and Wall Street Journal best-selling press. We're your one-stop-shop to completely get the creation of your book outsourced. We'll interview you, create your manuscript, professionally package it and launch to #1 best-seller. We'll also create a lead generator for you so that you have a revenue generating front-end (book) and back-end (business).

If your manuscript is complete, we will evaluate your submission and upon acceptance, we'll publish and launch it to Amazon best-seller.

Our authors are CEOs, industry leaders and movie stars.

Service publisher

Business

Worldwide

Publish Monster logo Publish Monster

Get your ebooks into the biggest stores and keep the 100% of your royalties. Amazon, Apple iBooks, Google Play, Kobo, Nook by Barnes & Noble and more.

Service publisher

All categories

Worldwide

Xlibris logo Xlibris

At Xlibris, we provide authors with a supported self-publishing solution from our comprehensive range of publishing packages and associated services. Publish and distribute your book to a global audience in classic black & white, dazzling full-color, paperback, hardback, or custom leather bound formats, plus all digital formats.

Service publisher

All categories

Worldwide


  • Robert Burns on Oct. 18, 2017, 6:09 p.m.

    Awesome news Neal, I look forward to this one. Your friend Rob!

  • Neal Schaffer on Oct. 18, 2017, 6:10 p.m.

    Thank you Rob!

  • Bonnie David on Oct. 18, 2017, 7:21 p.m.

    I will write a review of your new book on LinkedIn.

  • Neal Schaffer on Oct. 18, 2017, 7:25 p.m.

    Thank you Bonnie - but please do so only if you find it recommendable! (which I am confident you will ;-)

  • Mike Turner on Oct. 18, 2017, 7:26 p.m.

    Audio Version Please :)

  • Bonnie David on Oct. 18, 2017, 7:27 p.m.

    Looking forward to being Coached.

  • Neal Schaffer on Oct. 18, 2017, 7:34 p.m.

    Mike, I am working on it - stay tuned!

  • Neal Schaffer on Oct. 18, 2017, 7:34 p.m.

    Thanks Bonnie - I look forward to working with you!

  • Norman Naylor on Oct. 18, 2017, 8:04 p.m.

    I am thrilled to learn more of Neal's wisdom!

  • Neal Schaffer on Oct. 18, 2017, 9:01 p.m.

    Thank you Norman!

  • Annie Chang on Oct. 18, 2017, 9:11 p.m.

    Can't wait to read your new book, Neal.

  • Jennifer Radke on Oct. 18, 2017, 9:15 p.m.

    Looking forward to reading your latest book, Neal! Congratulations.

  • Jo Saunders on Oct. 19, 2017, 12:23 a.m.

    Looking forward to Neal Schaffer's new book "The Business of Influence" coming soon.

  • Lee Constantine on Oct. 19, 2017, 2:59 a.m.

    Awesome!

  • Neal Schaffer on Oct. 19, 2017, 7:55 a.m.

    Thank you all for your continued support Annie, Jennifer, and Jo! And, you, too, of course, Lee!

  • Suzie McCarthy on Oct. 19, 2017, 2:34 p.m.

    Thrilled to support this initiative. Maximize Your Social is one of the smartest books on social strategy I've read. Thanks for all of your support over the years- can't wait to read this!

  • Neal Schaffer on Oct. 19, 2017, 4:09 p.m.

    Thanks Suzie!!!

  • Victoria Desemone on Oct. 19, 2017, 8:50 p.m.

    I am so excited for this and can't wait to get my copy! Thanks Neal!

  • Neal Schaffer on Oct. 19, 2017, 11:26 p.m.

    THANK YOU VICTORIA!!! So awesome seeing you yesterday and getting to spend some QUALITY TIME together!

  • Niklas Myhr on Oct. 20, 2017, 4:24 p.m.

    Good luck with your book project, Neal, looking forward to reading it!

  • Jon Rivers on Nov. 3, 2017, 8:41 p.m.

    Looking forward to reading your new book.

  • Neal Schaffer on Nov. 3, 2017, 9:14 p.m.

    Thank you Niklas and Jon!

  • Serge Labelle on Nov. 6, 2017, 5:52 p.m.

    Great job Neal, looking forward to read it. Keep shinning and influencing!

  • Neal Schaffer on Nov. 6, 2017, 10:51 p.m.

    Thank you Serge!!! ありがとうございます!

  • Kari Embree on Nov. 9, 2017, 10:41 p.m.

    Congrats on the new book, Neal!

  • Neal Schaffer on Nov. 9, 2017, 10:42 p.m.

    THANK YOU KARI!!!

  • Darrell Ellens on Nov. 10, 2017, 2:19 a.m.

    I am looking forward to your book. Are thete any good Quotes in it?

  • Neal Schaffer on Nov. 10, 2017, 5:52 a.m.

    Thanks Darrell! What sorts of quotes are you looking for?

  • Richard Haagensen on Nov. 10, 2017, 8:47 a.m.

    Excited to get the book Neal! Keep the steam up! /Richard Haagensen

  • Fabiana Baumann on Nov. 10, 2017, 1:12 p.m.

    Good luck with the new book! I'm curious about it!

  • Steve Eisenberg on Nov. 10, 2017, 6:19 p.m.

    Neal provides cutting-edge information for strategies on social media, influencer marketing, social media tools, and other hot topics of interest. He definitely has an international appeal, especially in Japan.

  • Neal Schaffer on Nov. 12, 2017, 5:42 a.m.

    Thanks Richard, Fabiana, and Steve!

  • Natalie Jacks on Nov. 14, 2017, 2:42 a.m.

    I’m so excited to read it!

  • Neal Schaffer on Nov. 14, 2017, 3:08 a.m.

    Thank you so much Natalie!!!

  • Byron White on Nov. 14, 2017, 2:15 p.m.

    Good luck Neal, may the influencers be with you!

  • Neal Schaffer on Nov. 14, 2017, 5:25 p.m.

    Thank you so much Byron!!!

  • Robert Geller on Nov. 14, 2017, 9:54 p.m.

    Looking forward to the book!

  • Juhli Selby on Nov. 16, 2017, 4:19 a.m.

    I so look forward to reading your new book!

  • Neal Schaffer on Nov. 16, 2017, 4:20 a.m.

    THANKS BOB & JUHLI!!!

  • Simon Hewat on Nov. 16, 2017, 8:20 a.m.

    Hi Neal, looking forward to reading your book?

  • Neal Schaffer on Nov. 16, 2017, 8:25 a.m.

    Thank you Simon!

  • Jonathan Nuñez on Nov. 17, 2017, 8:08 p.m.

    Thank you for the great webinar, Neal. Looking forward to reading your book. :)

  • Neal Schaffer on Nov. 17, 2017, 8:10 p.m.

    Muchas gracias Jonathan!!!

  • Liron Segev on Nov. 26, 2017, 6:42 p.m.

    As a tech Blogger/ YouTuber and social media strategist, I am excited to see this in action!

  • Neal Schaffer on Nov. 27, 2017, 11:23 p.m.

    Thank you so much Liron!!!

  • Pasi Aaltola on Nov. 30, 2017, 6:54 a.m.

    Looking forward to the book and meeting you again my friend.

  • Neal Schaffer on Dec. 4, 2017, 3:59 a.m.

    Thank you so much for your support Pasi!!!

  • Julien B. on Dec. 7, 2017, 5:36 p.m.

    Look forward to having a read! Learning is a continuous cycle :)

  • Neal Schaffer on Dec. 10, 2017, 4:19 a.m.

    Thank you Julien! I'm a life-long learner, too ;-)

  • Ryon Harms on Dec. 12, 2017, 3:36 p.m.

    Can't wait to read the book, Neal! You're the man!

  • Neal Schaffer on Dec. 13, 2017, 7:58 p.m.

    Thank you so much Ryon!!!!

  • jessica casamento on Dec. 13, 2017, 8:31 p.m.

    Can't wait to read this book!

  • Neal Schaffer on Dec. 13, 2017, 8:41 p.m.

    Thanks Jessica!

  • Maria Rodriguez on Dec. 13, 2017, 10:42 p.m.

    Can't wait to read it!

  • Neal Schaffer on Dec. 14, 2017, 12:27 a.m.

    Thanks Maria!!! Any update? ;-)

  • Brazier Gregory on Dec. 29, 2017, 9:17 a.m.

    Hello, I'm Gregory Brazier; Private investor. I opted for the financing of projects to financially support all serious people with projects. Contact me if you need. Here is my mail:[email protected]

  • Yuri Bilyarov on Jan. 8, 2018, 3:06 p.m.

    Looking forward to reading it.

  • Neal Schaffer on Jan. 8, 2018, 6 p.m.

    Thank you Yuri!!!

  • Tatiana Richards on Feb. 6, 2018, 7 a.m.

    Look forward to getting the book!!! Thank You, Neal!

  • Neal Schaffer on Feb. 6, 2018, 11:28 p.m.

    Thanks so much Tatiana!!!

  • Karin Sebelin on March 14, 2018, 6:13 a.m.

    It was a "must" for me to order this #book ! Best regards to you, Neal ....

  • Neal Schaffer on March 14, 2018, 9:39 a.m.

    Thank you so much Karin!!!

  • Andrea Armstrong on April 7, 2018, 2:09 a.m.

    Looking forward to reading!

  • Neal Schaffer on April 7, 2018, 3:52 a.m.

    Thanks Andrea!

  • John Althoff on May 11, 2018, 11:18 p.m.

    Sounds exciting, Neal...and I'm looking forward to becoming an Influencer!

  • Neal Schaffer on May 12, 2018, 2:06 a.m.

    Thank you so much John - can't wait to start working together!

  • David Goldsmith on May 31, 2018, 12:57 p.m.

    Great content. Godspeed getting this published!

  • Neal Schaffer on June 1, 2018, 12:47 a.m.

    Thanks David! I am doing my best to get this published ASAP!!!

  • Julie Gallaher on July 22, 2018, 7:17 p.m.

    I'm working on some local influencer campaigns in Sacramento right now - looking forward to all your advice!

  • Neal Schaffer on July 24, 2018, 5:32 a.m.

    That's awesome Julie! Thanks for your support!

  • Steve Arnold on July 26, 2018, 5:54 p.m.

    Looking forward to it!

  • Neal Schaffer on July 27, 2018, 1:53 a.m.

    Thank you so much Steve!!!

  • Mary Beth McCabe on July 29, 2018, 11:20 p.m.

    Bought it. I want to support YOU!

  • Neal Schaffer on July 30, 2018, 12:05 a.m.

    Thank you so much Mary!!!

  • Ravneet Singh on Aug. 15, 2018, 12:06 p.m.

    Neal, sending you some good Karma on your book. I hope to connect when you are done. Best of luck and may the social media force be with you. Ravi :) @campaignguru

  • Neal Schaffer on Aug. 15, 2018, 6:47 p.m.

    Thank you so much for your support Ravneet!!!

  • Dan Gingiss on Sept. 17, 2018, 3:45 p.m.

    Can't wait to read your latest masterpiece, Neal!

  • Neal Schaffer on Sept. 17, 2018, 7:31 p.m.

    Thank you Dan! And can't wait to get caught up this week!!!

  • Guy Vincent on Sept. 20, 2018, 7:36 a.m.

    Go Neal! You're just 11 copies away from hitting 500!

  • Neal Schaffer on Sept. 20, 2018, 7:52 p.m.

    Thank you so much Guy! I am honored!!!

  • Nicolette Orlemans on Oct. 11, 2018, 8:18 p.m.

    Really looking forward to reading this, Neal! :) I know you'll have amazing insights and stories to share.

  • Neal Schaffer on Oct. 12, 2018, 12:30 a.m.

    Thank you so much Nicolette!

  • Salvatore Fallica on Oct. 22, 2018, 6:35 a.m.

    Looking forward for your next masterpiece! Greetings from Sicily

  • Neal Schaffer on Oct. 22, 2018, 9:39 p.m.

    Thank you so much Salvatore!!!

  • Marcus Kirsch on Oct. 24, 2018, 12:47 p.m.

    Really looking forward to reading this.

  • Neal Schaffer on Oct. 24, 2018, 5:34 p.m.

    Thank you so much for your support Marcus!

  • Valentina Tanzillo on Oct. 25, 2018, 12:39 p.m.

    Great job! :)

  • Doug Morneau on Oct. 25, 2018, 5:19 p.m.

    Super excited to support your new book launch. Can't wait to get my copy, grab a coffee, and dig in. Thanks Neal :)

  • Neal Schaffer on Oct. 25, 2018, 8:44 p.m.

    Thanks Valentina!!!

  • Neal Schaffer on Oct. 25, 2018, 8:44 p.m.

    Thank you so much Doug!!!

  • Kuenyoung Park on Oct. 31, 2018, 8:48 a.m.

    Hi Neal! I am Kuen, marketing leader in Unilever who is communicating with you via Gmail. Keep in touch! Thanks!

  • Neal Schaffer on Oct. 31, 2018, 7:17 p.m.

    Thank you Kuen! I look forward to meeting you and the Unilever team soon - will be in touch via Gmail!

  • Mark Tietbohl on Nov. 1, 2018, 2:24 p.m.

    Looking forward to it!

  • Neal Schaffer on Nov. 2, 2018, 1:47 a.m.

    Thank you so much Mark!!!

  • Greg Russak on Nov. 9, 2018, 5:57 p.m.

    Look forward to learning from you about influencer marketing as a startup with a strategy that includes working with experts like you!

  • Neal Schaffer on Nov. 11, 2018, 10:56 a.m.

    Thank you Greg!

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